Business, Marketing & Finance cluster
Financial Services Pathway
Level 1. Introductory
Startup Life
Equips young entrepreneurs with key skills in business, marketing, and finance through exploring real-world case studies and hands on projects.

About Course
From concept to company
This course equips young entrepreneurs with key skills in business, marketing, and finance. Students explore real-world case studies and projects; gain insights into regulatory environments and businesses strategies; and navigate the exciting journey from initial idea to a successful startup.
Skills
Skill-up approach
- Market research
- Business plan creation
- Business modeling
- Principles of Supply & Demand
- Sales channels strategies
- Tax legislation
- Financial management fundamentals
Syllabus
Step-by-step to the Result
Igniting Your Entrepreneurial Spark
- Entrepreneurship basics
- Idea generation and market demand
Project: startup idea
Starting Your Engines: Building
and Testing Your Product- Customer needs and persona
- Minimum viable product
- Scalable sales and marketing
Project: Scratch product MVP
Fueling Your Dream: Pitching
and Funding Your Idea- Investor pitch crafting
- Startup funding options
- Investor relations
Project: investment deck
Taking Off: Company Building
- Team building and company culture
- Operational processes
- US legal and regulatory navigation
Project: startup presentation
Accelerating Your International Growth
- Business growth and sustainability
Project: international expansion strategy
Peaking Out and Selling Your Startup
- Exiting a startup (acquisition, IPO, strategic partnership)
Project: startup exit options
Hands-on Projects
Case-based Portfolio

"Startup Life" final project
A startup presentation crafted for a company awards event, where students create a detailed visual map demonstrating their startup’s vital components: team structure, talent recruitment plan, company culture, operational systems, and market entry plans.
Testimonials
What Our Students Think
Student learning with YaizY is more dynamic, engaging, and applicable to the real world! See what our students say about it!
Tech Requirements
Fully web-based learning for a seamless implementation
Hardware & Software & Internet Speed
- PC/Laptop or Chromebook;
- Web camera and Headset;
- Stable Internet connection from 30 Mbit/s/
Web tools only
- Business model canvas tools;
- Project management tools

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