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Changemakers: impact marketing

Future world-changers come together to leverage digital marketing tools like TikTok to accelerate social change!

How it works

From ideation to execution, kids pick a social issue to promote and learn the step by step process of optimizing a digital campaign.

Class duration

90 minutes

Schedule

20 lessons / 1 per week

Age

14-17 years old

Learners

2–6 per class

The YaizY Way

With a curriculum fueled by imagination, YaizY kids are empowered to become innovators, thought leaders, and the architects of tomorrow.

Course Features

Students bring a real digital campaign to life by understanding how to position messages and use digital tools to maximize audience reach.

Practical Tools

In addition to critical marketing platforms, kids learn the basics of ads, video editing, and analyzing performance metrics.

Immersive Projects

By designing and promoting their campaign from the ground up, kids gain the instincts needed to execute successful projects.

Soft Skills

Small class sizes enable close collaboration with peers and help kids improve their teamwork, confidence, and public speaking.

Future Profession

Mastering the design, distribution, and optimization of targeted messages equips kids for any industry, from tech to marketing!

What Students Will Learn

Explore
Students examine the latest digital marketing techniques and practices to execute impactful messages.
Practice
Learn how to grow awareness to socially important issues by creating high-value graphic, audio and video content
Apply
Deep dived into analytics,students learn how to collect, analyze user data, turn it into actionable insights and make data driven decisions
Present
By the end of the course, students possess the expertise to launch a viral campaign on a social issue!
What Students Will Learn

Course prerequisites

No experience needed! Students will learn everything they need to know about launching a successful digital campaign from scratch.
Kids 14-17 years old
Fluent in English
Access to a computer with internet connection
A working microphone and webcam

Questions? We can help!

Do you have another question? Talk to YaizY guide

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