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Kids develop an entrepreneurial mindset in The Startup! From securing investors to attracting users, kids learn how to launch a profitable startup.

How it works

With instruction in economics, finance, marketing, and IT, kids engage in the full business cycle from idea to success.

Class duration

60 minutes


20 lessons / 1 per week


14-17 years old


up to 25 per class

Learning Reimagined

Want to see the course in action? Check out this preview video! Creativity, discovery, and growth—it all happens here.

Course Features

Your kid can be the next Elon Musk! This course uses a simulation to teach kids to transform their start-up idea into a business empire.

Practical Tools

Students learn financial and marketing metrics plus engage with business related tools like Wix and Excel.

Immersive Projects

Kids develop their own startup project from concept to market launch and master the principles of profitable business design.

Soft Skills

Small class sizes enable close collaboration with peers and help kids improve their teamwork, confidence, and public speaking.

Future Profession

Students gain the analytical, marketing, and creative skills needed to turn a simple idea into a world-changing company!

What Students Will Learn

Kids engage with business theories and learn how a successful business is modeled.
Simulated business challenges help kids practice solving real-life problems with critical reasoning.
Kids test market hypotheses and collaborate to apply effective marketing techniques.
Students present a marketing pitch and financial plan for their own startup company!
What Students Will Learn

Course prerequisites

No experience needed! Every CEO was a kid once. The Startup is the place for your child to dream big—and do big things.
Kids 14+ years old
Fluent in English
Access to a computer with internet connection
A working microphone and webcam

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