Business & Entrepreneurship cluster
Elective course
Social Media Marketing
Develop strategies to promote brands and engage audiences across social media platforms.

About Course
Launch your social media presence
Students explore the landscape of content creation for impact marketing. They learn the essentials of social media; design Instagram posts for promoting social topics; create engaging short videos (e.g., TikTok); and write compelling emails. Students ultimately launch their own marketing campaigns.
Skills
Skill-up approach
- Impact marketing
- Video production
- Copywriting
- Graphic design
- Social media management
- Content creation
Final Project
Case-based Portfolio

"Social Media Marketing" final project
Students design impactful marketing campaigns using Instagram and Facebook posts, podcasts, press releases and TikTok videos to engage audiences and drive results.

Testimonials
What Our Students Think
Student learning with YaizY is more dynamic, engaging, and applicable to the real world! See what our students say about it!
Tech Requirements
Fully web-based learning for a seamless implementation
Hardware & Software & Internet Speed
- PC/Laptop or Chromebook;
- Web camera and Headset;
- Stable Internet connection from 30 Mbit/s/
Web tools only
- Canva;
- ClipChamp

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