Business, Marketing & Finance cluster

Marketing Pathway

Level 1. Introductory

Startup Life

Equips young entrepreneurs with key skills in business, marketing, and finance through exploring real-world case studies and hands on projects.

About Course

From concept to company

This course equips young entrepreneurs with key skills in business, marketing, and finance. Students explore real-world case studies and projects; gain insights into regulatory environments and businesses strategies; and navigate the exciting journey from initial idea to a successful startup.

Skills

Skill-up approach

Market research

Business plan creation

Business modeling

Principles of Supply & Demand

Sales channels strategies

Tax legislation

Financial management fundamentals

Syllabus

Step-by-step to the Result

Igniting Your Entrepreneurial Spark

Entrepreneurship basics
Idea generation and market demand

Project: startup idea

Starting Your Engines: Building
and Testing Your Product

Customer needs and persona
Minimum viable product
Scalable sales and marketing

Project: Scratch product MVP

Fueling Your Dream: Pitching
and Funding Your Idea

Investor pitch crafting
Startup funding options
Investor relations

Project: investment deck

Taking Off: Company Building

Team building and company culture
Operational processes
US legal and regulatory navigation

Project: startup presentation

Accelerating Your International Growth

Business growth and sustainability

Project: international expansion strategy

Peaking Out and Selling Your Startup

Exiting a startup (acquisition, IPO, strategic partnership)

Project: startup exit options

Hands-on Projects

Case-based Portfolio

"Startup Life" final project

A startup presentation crafted for a company awards event, where students create a detailed visual map demonstrating their startup’s vital components: team structure, talent recruitment plan, company culture, operational systems, and market entry plans.

Testimonials

What Our Students Think

Student learning with YaizY is more dynamic, engaging, and applicable to the real world! See what our students say about it!

Ethan
Summit Public Schools
I'm able to learn something I'm actually passionate about.
Emma
Longview Public Schools
It is a great opportunity to learn some valuable skills we will most likely need later in life.
Layla
Longview Public Schools
I enjoy how inclusive it is and how the teacher makes sure we have a firm understanding of the subject.
Sofia
SWAN Kids School
I like how the teacher helps incorporate every student into learning whether it's just answering questions, or reading, and sharing work.
Olivia
Longview Public Schools
I get to learn new things everyday.
Emberlyn
Atlas Public Schools
I love how creativity is unlimited.
Dylan
Tulsa Public Schools
The course is unique, not something I would expect to learn in school.
Shrey
Uplift Education
I find our projects very exciting and I look forward to them every day.

Tech Requirements

Fully web-based learning for a seamless implementation

Hardware & Software & Internet Speed

PC/Laptop or Chromebook;
Web camera and Headset;
Stable Internet connection from 30 Mbit/s/

Web tools only

Business model canvas tools;
Project management tools

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