Changemakers: Impact Marketing

Build and manage a social media presence, creating engaging video and graphic content to drive memorable and effective impact marketing campaigns.

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About Course

Create content for change

With a strong focus on digital marketing, students gain skills to establish and manage their own impact marketing campaign’s presence on social media platforms.

Students become digital content creators – both video (Reels and TikToks) and graphic (posts and stories) – to make their campaigns memorable and effective.

Skills

Skill-up approach

Impact marketing
Teamwork
Goal-setting
Graphic design
Oral & visual presentation skills
Data analysis

Syllabus

Step-by-step to the Result

Cause marketing campaign:
idea generation
- Principles of cause marketing campaigns
Project: cause marketing campaign idea and moodboard
Landing page creation
- Landing page development basics
Project: landing page on a social issue
Digital Analytics
- Usability testing and digital metrics
Project: questionnaire for an interview
Digital content for a social media
- Social media platforms
Project: Instagram Post and TikTok video
PR and event marketing
- Influencers and bloggers
Project: press release
Marketing campaign presentation
- Final presentation development
Project: marketing campaign presentation

Hands-on Projects

Case-based Portfolio

"Changemakers: Impact Marketing" projects

An impact marketing campaign consisting of marketing tools to draw attention to a social issue chosen by the student: a landing page, an Instagram post, a TikTok video, and a press release.

Testimonials

What Our Students Think

Student learning with YaizY is more dynamic, engaging, and applicable to the real world! See what our students say about it!

Ethan
Summit Public Schools
I'm able to learn something I'm actually passionate about.
Emma
Longview Public Schools
It is a great opportunity to learn some valuable skills we will most likely need later in life.
Layla
Longview Public Schools
I enjoy how inclusive it is and how the teacher makes sure we have a firm understanding of the subject.
Sofia
SWAN Kids School
I like how the teacher helps incorporate every student into learning whether it's just answering questions, or reading, and sharing work.
Olivia
Longview Public Schools
I get to learn new things everyday.
Emberlyn
Atlas Public Schools
I love how creativity is unlimited.
Dylan
Tulsa Public Schools
The course is unique, not something I would expect to learn in school.
Shrey
Uplift Education
I find our projects very exciting and I look forward to them every day.