Business, Marketing & Finance cluster
Marketing Pathway
Level 2. Intermediate
Changemakers: Impact Marketing
Build and manage a social media presence, creating engaging video and graphic content to drive memorable and effective impact marketing campaigns.
About Course
Create content for change
With a strong focus on digital marketing, students gain skills to establish and manage their own impact marketing campaign’s presence on social media platforms.
Students become digital content creators – both video (Reels and TikToks) and graphic (posts and stories) – to make their campaigns memorable and effective.
Skills
Skill-up approach
Impact marketing
Teamwork
Goal-setting
Graphic design
Oral & visual presentation skills
Data analysis
Syllabus
Step-by-step to the Result
1
Cause marketing campaign:
idea generation
Principles of cause marketing campaigns
Project: cause marketing campaign idea and moodboard
2
Landing page creation
Landing page development basics
Project: landing page on a social issue
3
Digital Analytics
Usability testing and digital metrics
Project: questionnaire for an interview
4
Digital content for a social media
Social media platforms
Project: Instagram Post and TikTok video
5
PR and event marketing
Influencers and bloggers
Project: press release
6
Marketing campaign presentation
Final presentation development
Project: marketing campaign presentation
Hands-on Projects
Case-based Portfolio
"Changemakers: Impact Marketing" projects
An impact marketing campaign consisting of marketing tools to draw attention to a social issue chosen by the student: a landing page, an Instagram post, a TikTok video, and a press release.
Testimonials
What Our Students Think
Student learning with YaizY is more dynamic, engaging, and applicable to the real world! See what our students say about it!
Tech Requirements
Fully web-based learning for a seamless implementation
Hardware & Software & Internet Speed
PC/Laptop or Chromebook;
Web camera and Headset;
Stable Internet connection from 30 Mbit/s/
Web tools only
Website creation tools;
Graphic design tools;
Video editing tools
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